Hydra+ anti-stretch mark cream

Helichrysum italicum

A highly effective active ingredient obtained by CO₂ extraction from Italian immortelle, an herb known in folk medicine, where it was attributed with regenerative and healing effects. Italian immortelle has historically traditionally helped in skin renewal and healing of minor injuries or scars. The extract is rich in omega-6 fatty acids, which support the regeneration and balance of the skin barrier, and also contains essential oils with a natural anti-inflammatory effect. It actively prevents skin damage due to excessive stretching and at the same time cares for the skin in the area of ​​already formed stretch marks. Thanks to its ability to strengthen the skin structure and increase its elasticity, it becomes a highly effective ingredient for daily care during pregnancy, growth or body shaping.

*Clinical studies have confirmed the extraordinary effectiveness of Italian immortelle in preventing and reducing the visibility of stretch marks. In pregnant women, it was up to 10 times more effective in preventing the appearance of new stretch marks compared to placebo and up to 13 times more effective in improving their visibility. A reduction in stretch mark parameters (length, depth, intensity) of up to 13 times was observed, skin softening and roughness reduction of up to 22 times, and an increase in skin firmness and elasticity of up to 20%.

Studies

Centella Asiatica extract

Gotu Kota, or Asian navelwort, is a highly valued cosmetic ingredient originating from tropical regions of Asia, known for centuries for its regenerative and healing effects. In modern cosmetics, it is recognized for its ability to stimulate the production of type I collagen, strengthen the dermal structure and improve skin elasticity. At the same time, it supports microcirculation and the supply of cells with oxygen and nutrients. It has an antioxidant effect, thus protecting the skin from oxidative stress and slowing down the aging process.

Centella Asiatica is an ideal active ingredient in the treatment of stretch marks, as it acts specifically in the deeper layers of the dermis, where it stimulates the renewal of collagen and elastin fibers. This strengthens the firmness and elasticity of the skin exposed to stretching during pregnancy, growth or weight changes. Clinical studies have confirmed that Centella Asiatica extract increases collagen synthesis, improves the structural resistance of the skin and reduces the risk of microcracks that lead to the formation of stretch marks. Regular use visibly improves the appearance and texture of the skin, which is firmer, more elastic and resistant.

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Butyrospermum parkii

Shea butter is a natural fat pressed from the nuts of the African shea tree, used for centuries for its nourishing, regenerating and protective properties. It is rich in unsaturated fatty acids, vitamins A, E and F and natural antioxidants phytosterols, which support the healthy function of the skin. It helps restore its protective barrier, deeply nourishes it and leaves it soft, supple and resistant without feeling greasy.

Thanks to its ability to maintain optimal hydration and soothe skin tension, shea butter is ideal for treating stretch marks. It increases skin elasticity, relieves dryness and helps the natural regeneration of skin structure, contributing to a softer and smoother appearance of existing stretch marks. It is gentle even on sensitive skin, making it suitable for daily use during pregnancy, growth phases or weight changes.

Studies